Everyone makes it sound so easy. Post a few times on Facebook, Twitter, or LinkedIn, and the traffic will pour in.
In reality, it’s not easy. And like with anything else, you need to spend some time learning how to do it properly.
I assure you it’s possible. My nutrition blog case study received over 9,000 visits from Facebookalone last month, despite being a new blog.
But as I noted in that second-month update, it could be doing even better. My friend Mike, who is running the site, is a really smart guy, but it’s still taking him some time to really understand how to use social media to its fullest potential.
You should care about social media traffic because it is one of the biggest referrers of traffic at your disposal. In early 2015, social media traffic made up 31% of overall traffic.
Shareaholic collected data from over 200,000 websites over the course of four months and found that Facebook alone accounted for up to 17.41% of overall traffic. And that’s not even counting people who subscribed from Facebook and returned later:
While those other percentages might seem relatively small, remember that this study looked at a wide variety of sites.
Given that the rest of the networks are less popular and more niche-specific, the results aren’t very surprising. For certain sites in the network of sites analyzed, the other networks would have made up a larger proportion of overall visits.
Don’t forget that this is quality traffic. While some types of social traffic have a reputation for being hard to convert, overall, social media traffic is very engaged.
But you need a strategy that works, which is exactly what I’m going to give you in this article.
- The one reason why most blogs fail to generate significant traffic from social media
- The social media networks that are best for your business
- How to understand and engage your audience on social media
- How often you need to post and how to do it with minimal effort
- How to drive more traffic than you’ve ever have before
Let’s dive in.